#116 - Serial Entrepreneurship with Vinny Papalardo
tell me about this neighborhood network because i've heard from like people that it's kind of ludicrous. like when people report
yeah, well, i just, you know, i just got the ring and, you know, while setting it up you they they asked you do you want to be part of the neighborhood and really don't know what exactly it's about, but they don't know what to get yourself into. as you, you know, as you kind of dig a little bit deeper, and as you just kind of set a radius around your house and
sure, you know, where you want to know what's going on.
yeah, you can do it anywhere from down to a quarter of a mile up two miles around shorts, and then it just, you know, i guess for, you know, for entertainment purposes, you might want to spread it out. you can see you know, what people do is they post what's going on segment of the video that might be suspicious. sure. you know, people stealing packages. oh, god, yeah. me up to the door telemarketers guys that sell solar knocking on the door? sure, you know, but you see.
exactly. but, you know, some of these people go a little too over the top, you know, like, who is this person doing
scamming people in society, i have a customer.
and she has it hooked up on her phone.
and she keeps her phone on all the time. because now that she has it, it's another thing to worry about. and she's like, somebody got my door, i got to know about it. i'm like,
what would have happened?
let's roll back two years ago, when this wasn't a thing, where you're going to have anxiety about people being in front of your house. and now like, somebody steals a package, you can't do anything about it, you know, you can just communicate with the person that's there.
yeah, i mean, you know, i get it now like today i got, you know, motion detector, you can also set within it so you see when you get a package ups, which you know, it's convenient if you know if it's raining, you know, because they don't ring doorbells anymore, these guys, drop it run, they drop it and go. so you know, it's pretty cool. i didn't even realize i just signed up for i guess, the amazon notifications for delivery. so you could actually see like uber, like, where is your package? oh, yeah, it's wild. and then actually, they take a picture of it on your, you know, on your front door. so it all kind of comes along? sure.
so you want to know something crazy about amazon. so i guess my mom's credit card was on my amazon account. and i pre you know, pre selected all my information but everyone's rushing like, hey, can you automate something on my you know, on my card, sure order for it, something must have happened or something got messed up and either ordered on her card or something like that. she looked at she found all these charges, which is which i still have to investigate and don't literally just happened with like camera equipment. and i did just buy something, but not in the financial amount that she specified was like 250 bucks. i'm like, i bought $130 tripod, that's about it. and all that's coming weeks. and so she has amex or something like that. and causes like, these are my charges. like i don't know where this is coming from. and so amazon shut down, locked my account. i couldn't order anything. even if it was my own money, i couldn't pay for it. which is fine. but this is where it gets crazy now and and i actually was like, holy shit, amazon can control your life now. my alexa stopped working. amazon integrates with everything now. they could literally shut down your life over your bills. and i'm like, oh, shit. they figured it out. like, like, the alexa was like, spinning around in circles. i was like, we do not recognize, you know, pull itself off the network, everything like that. just because my amazon payments what, like my cabinet locked because of a discrepancy over finances, which i still have to investigate, but it's like, i was like, whoa,
like, you finally realize how much control oh my
god, like, i was like, freaked out. i was like, i don't think people even know that this is possible that they will that they just, it's programmed to shut down like you owe them money or the store something happened or whatever it is. they'll just turn off your life. okay, fine. you don't want to make fun
of i think the fraud is so yeah, still so high. especially with the amazon. i mean, you know, even few weeks ago, you know, my, my, my step mom had her nice colder and she goes, you just sent me two packages from amazon. she's like, no, i didn't. the first package was a container of actual duck fat. and then the other package was a two pound bag of yellow rubber ducky.
that somehow i don't know, i'm kind
of bought by duck fat on amazon. yes.
oh my god. but i found it pretty funny that it was you know, fraudulent transactions. sure if they went in and you know, it had to be some kind of computers you know, bot or something like that.
something got in there and it went in and pick some kind of delivery. i
literally can order duck fat and duck fat is not cheap either.
she had rubber ducky, some duck fat.
i am mind blown. i wonder what quantity of rubber duck is you can order i'm actually
very interested weirdly enough, these huge to two bags of robert.
oh my god, they're holding hundred pieces for 40 bucks, you could have a whole lot of fun for not that much money. oh my god. this is kind of crazy. i'm actually hundred pack 1.5 inch yellow rubber ducky is $23. now that's not a sound financial investment. i don't know what is for the pure comical relief that you will get out of it. oh my god, this is kind of insane. i would have never guessed these things have incredible reviews, by the way. so a buddy of mine swing by the other night. and we're sitting in here. and we're like, what is a way that we could figure out how to mess with somebody. and being that i'm in social media, you can buy followers, if you want to buy followers is like, it's not that easy. i go, dude, it's that easy. and i'm like, watch, i'll show you bought 1000 followers right in front of, you know, i'll put it on my own account, whatever. he goes, dude, we can really psychologically mess with people. they're all fake followers. so i know that. but you know, for 30 bucks, you could have a whole lot of fun, you know, having a friend and all of a sudden they get 10,000 new followers when they wake up and like, where did it doesn't matter. you don't even have to log in, which is the crazy part. and they just get followers. you know, it used to be the same thing with
likes, and you know, no short want to buy 5000
oh, yeah, the packages now, that'll just that'll continuously like all your photos. on top of getting you fight like it's a monthly subscription, you pay a couple hundred bucks a month and and it just artificially grows it at like an exorbitant rate of growth, which is kind of insane. if you really think about it. yeah, it's
is when you can deal with anything. now, you know, there's a, you know, for anyone that thinks like, oh, happy, you know, Harrison is a scam. you know, i don't i don't sell this, i educate people that it's available. but i just found out recently, you could do the same thing with youtube. so there's some of these big will call them marketers out there that have millions of subscribers. most of them are fake. and not only that they fake but they're all getting fake views. i'd be curious to know if they're monetizing the fake views. but all this stuff like it's pay to play, you know, if you want
to, but there's got to be a way somehow to be able to, through analytics to be able to see what
you can. there's a there's a website, so if anybody's curious to know who has fake followers, it's called social blade. totally free. go look up anybody you want. so if you're curious to know, if so and so is is legit or not, you know, you got to know what to look for, you know, chances are pretty good. they shouldn't have unsubscribed, you know, a negative number of subscribers per day, you know, because if somebody doesn't subscribe, the amount of people subscribing should be going up continuously. you know, there should be a negative number there. but if you look and you see, you'll start to see like, or, you know, major spikes and how many followers that like it's pretty insane. and i'm like, oh my like, nothing is real anymore. like you could buy your way to fame. like like that. and there's so much money to be made,
you know, on youtube and so much social influence, you know, market now, you know, i'm sure you know, a lot oh, absolutely. it's just more and more growing day by day. and it's you know, it's pretty, it's pretty insane.
there's instagram was a charge $50,000 a post, but there's
even people locally, i mean, towns here and you know, that we live in there, your unofficial mayor of a town that are starting to kind of get wind of saying, hey, i can i can influence where people leave?
oh, yeah, we were just talking about before. there's, you know, there's groups on facebook now that you know, that that are geographically segregated, that, you know, they grow word of mouth, and it takes time to grow with, you know, it's not going to be grown, you know, overnight. but, you know, if you partner up with them, you could put some serious money in your pockets.
yeah, i mean, you know, i'm starting to see it a lot with with businesses that we work with on the restaurant side that, you know, they're starting to kind of, you know, they're going after high school and college kids, they'll find and try to locate the most popular, biggest social influencer is in that particular high school and say, hey, i want a burrito place. i'm going to give you free burritos. oh, yeah. every month. so whenever you come in here, and you know, because you do what you do when you come in, you have one, take a shot of it, take a picture
show or give a review. high schoolers high schoolers. it's crazy. it's crazy to think about that. you know, in high school, you could be you know, you could be making some serious money.
at least be in free burrito.
yeah, you know,
i, you know, i tell people, you know, the biggest one that people are mind blown about is is esports. now, esports is the big thing, you know, oh my god, you know, i could you know, i could be an esports, you know, and then you hear parents are like, i'll never let my kids you know, my kids aren't getting into bed. and i'm like, it's probably expeditions, it's probably it's definitely a hell of a lot safer than the like nfl. there's no traumatic brain injury. they're playing video games all day, they're hanging out with their friends. yes, this is the most active and things like that. no. but some is, you know, esports players have personal chefs, you know, health coaches, they, you know, are going to college or in college or in high school, you know, some of these kids are in high school, you know, even middle school, as some of the best players in the world. they're just naturally gifted.
and i think the parents will start to come around to it. sure enough to realize there's money that their kids can get to college, and a lot of these college programs are creating teams themselves. oh, of course. so it's the new, you know, i guess it's the new athletics, if you want to call it
to some degree, you know,
so they're going to be able to, you know, take advantage of a job. it's not going anywhere, you know, when you know, i'm a little little older than you. but, you know, there were always the kids that played video games, always. there was no, endo, genesis, you know, and then just going up to playstation and, you know, xbox, it's, you know, it was always there jumping. you know, when i was in fifth grade, a lot of days were spent at friend's house plan to america.
that was it. that was the bee's knees.
contra sharp. remember it? was it up, up, down? down? right?
yeah, actually, it's funny, you said, there's, i just found this out.
i've been seeking out more and more lately. and there's actually a name for that series of movements of button presses. and i forget the name of it, but i saw it on the youtube channel. and that exact combination of clicks is like known throughout the gaming world as putting that in as cheat codes like $100,000, and, you know, zelda and all these different things, and some of the games built in software that would catch you cheating, trying to cheat, and they would, you know, kill you in the game where, you know, you respond or something like that. it was just, it's pretty wild, like the things that people think about when they create or do these kinds of things.
yeah, well, to that point, i remember in colleges, you know, grand theft auto was was the big banner on play. i think something similar to that, where there were chico's short, but then when you got to the final level, sure you couldn't win go up the staircase shouldn't automatically die. yeah, no chance of actually getting to the, you know, to the fight, i guess, if you want.
yes, yeah, that's that's literally, the konami code. what is it? it's up, up, down, down, left, right, left, right. ba there's a name for like, it's, it's just the craziest thing ever, that somebody thought about, like the name of the cheat code, because it was so common in it. and we're totally noting that right now. but like, back to the original topic, like the world's changing look, there's all these different things. you have a ring doorbell, you're finding out your what a couple does, does miles away from home? yeah. you know, and you're finding out what's going on right there. and then, you know, it's not even what's going on inside your home. it's what's going on now outside your home? or what's going on in the area of your home.
yeah, you know, yesterday, i you know, you get alerts. you know, the gardener's were there and sure, you know, i think, you know, for kids like anything else, the security aspects, great, you know, joking. see, when the school bus pulls up, my daughter coming into the house, and you know, and as they get older, you know, and you give them a little bit more, you know, leeway and coming home staying by themselves, i think you know, does help. sure. you know, there are a lot of parents that leave their kids at home when they get older and they go out to dinner, charlie's now, you know, if the doorbell does ring, you know, your 14 year old is in your house? who's really at the door? oh, yeah. you know, so it's almost somebody who's not supposed to be there. but not to say that it gives you a reason for virtual babysitter? yes, of course. it does. it does help, i'm sure in certain aspects, but you could get addicted to it just like anything. yeah, let's see what's going on. i
just couldn't believe that. it got to the point with her that like, you know, it, you know, it's ringing, she's perk up me, like i'll hold on was like, we would be having a conversation. and she'd be like, hold on one second, i can see what's going on. so i'm like, let's just say hypothetically, something bad was happening outside your house? what are you gonna do? talk through this? yeah. could you? could you leave my house, please? no, you don't, there's no, there's nothing that you could do. even calling 911 chances are probably pretty good that somebody is already called 911 if there's something happening is not supposed to happen once there. and even if you do call 911 they got a couple second advantage over it. that person, let's just say it's a robber, already had the time that they need to execute the mission of the one thing, you know, saying to my wife yesterday, i you know, i think it does help in the security of your home, you know, and i think, you know, burglars in general now, you know, kind of get wind of, you know, having a ring doorbell or of course any of these, you know, capture videos and cameras is a big deterrent. i think to a degree it's sometimes even yes.
is it turned then an actual abt son?
yes, i'm here. they used to be that thing. 82 cents. i know, people used to just buy adt signs and not actually have adt. i think my parents are one of them for a while. he had other just be like, oh, no, they're like, yeah, we would have i remember being like a kid when it happened with my dad, we gotta get the sign. on for what? see, the sign is more important than the actual system. because fake video cameras. yeah,
you know, like, like, what? the?
oh, no, no, the sign keeps people away. so they know, you know, they think that we have security.
yeah, just a funny story. you know, one of the companies that i used to use the own was a valet parking company. and one of the, you know, i guess the worst worst days of owning that business was, we were doing a wedding at i want to say, woodbury country club. and someone came and stole the whole key box. well, hundred sets of keys. god. so that might have been before time that kids weren't worth silly. expensive. yeah, but they still are. but you know, we we all got the you know, we were all there the all the owners and, you know, we're dealing with 100 people that have no way of getting home nice house keys around those rings. oh, yeah. it's not just the car. sure. you know, but they had all video cameras all around. so we're like, great. we'll see who did it. you know?
oh, yeah. so whatever happened to it?
you know, what we we never found who did it? or, you know, know, the keys. key, you know, came to life. you know, but again, we had to take the approach of we have to have a security company calm protect a lot because we didn't know if say everyone went home and then at three o'clock in the morning, all these guys come back and go we have keys to every car. let's steal women are gone.
joy. yeah, you guys have
yet to create some kind of pretty fall. yeah, a lot of headaches. but uh,
oh my god, that was a fun night. what do you do in that case insurance claim or like, yeah, well,
you know, what, it's it. you know, there were a lot of suspicious stories that you know, between, like, the actual people in the wedding and ex boyfriends and stuff like that. there was some, some drama around, you know, the people that you know, that the wedding was for? so oh, wow. you know, cuz that's a big risk to go and, you know, take a whole keyboard. yeah, yeah. and seeing that there are cameras and to know that they weren't really working. so we thought maybe it was someone near that side, only showing us someone that just wanted to cause you know, chaos k, you know, disruption to it. but yeah, we
put stuff. oh, you did figure out what took it
off. i'm just saying i figured out you know, but that's wild. yeah. but we used to deal with you know, i always laugh i joke. sure. with, you know, my old partner still, you know, runs the company today. and i just call him once in a while just to get laughs you know, because we used to get phone calls. sure. about the funniest thing. so just move this thing up a little bit, by the way. yeah. so we used to, you know, get get calls, people would be like, yeah, someone stole my umbrella out of my car. like $10 umbrella, like is missing from your car. but you don't understand. i got this at the us open. it was phil nicholson's umbrella was double wind resistant. you know, the craziest of stories people used to call us with
what is double wind resistance umbrellas. i have no idea.
but, you know, she wanted hundreds of dollars to, you know, for the umbrella not, you know, 10 or 15. you know, muslim?
look at it for what it actually is. and not yeah,
yeah. but we used to get calls about
the chrome caps of people's wheels been missing? change.
change i could
see. and i could say so, you know, we used to joke around. everyone's like, all right, well, let's call the police here. you know, you're missing, you know.
all right. what do you want to call the police?
go for it?
yeah. you know, but just, you know, crazy things. and usually people you know,
valet to to steal and don't get me wrong, you know, there were cases of you know, you'd see these guys run around and they'd have you know, 300 quarters on them. if you take four quarters out of every car and you park 100 cars, easy money, it's an easy hundred bucks for you.
i valid for for like one day.
it's so funny, because like i mentioned who did who like told me this, what they're like, lucky. see, if you see someone who's backing down when it's already opened, and the only peace they gave me the keys to the car.
this is awful, but i'll have
you know, people cared more about their cars than their kids. you know,
yeah, you know, so
we still you know, get calls. and, you know, part of the job is like, while the car is in our care, custody and control were responsible for and once you leave, you leave, you know, there's nothing to say that once you pull out of the lot, you might hit the curb, you might just get into it. so they don't blame you for so every you know, easy to get calls like weeks later, you know, oh, you know, you guys dented my quarter panel. we were worried about three weeks ago, i was at, you know, patty mcgee's and i was like, three weeks ago. well, i was away for three weeks. it was amazing how it all was handed. you know, no one touched my car. you know, but uh, you know, it was it was a tough business, but it was fun. got stories.
yeah, the that was another thing that he seems like he's like, look, if there's no drug sitting there, and you want it. i'm not gonna tell you don't take it. they're not going to call the cops. and i was like,
huh. he's like, it's illegal.
and i'm like,
well, you know, obviously, once he comes out, and he goes into his car and sees it's not there, and then kicks the crap out,
of course, and i'm like,
the least leaves and gets home. oh, yeah. i
don't even know what company i worked for. honestly, like, i wish i could even remember, like, i don't remember the company. i remember my buddy, who was like, kind of give me the walk through the whole thing is a good friend of mine. he's not like a dirtbag, but he's like, that's just like the thing that, you know, he goes, i did. it's not coming from me. it's coming from like, the guys that trained me on how to do this. and i'm like,
it's been it's been handed down.
the knowledge has been passed down through the chain of things, like, oh, my god, like, this is insane. and he's like, you know, well, you know, what was gonna stop you? well, the most successful scam
for valet parking, you know, i said, fortunately, i mean, we didn't really come across too much of that we know of was for a certain period of time, i guess in the late 90s, early 2000s. i know exactly what the luxury cars used to put full tire and rim as the spare. so now what i thought of so what some of these valleys used to do is they would take the spare out of the car, sell it on the, you know, black market. but if you were going to take you know, a bmw run flat tire and full rim, that's probably collectively worth eight 900 bucks all together, if not more, if not more, they take it out. and then when does the owner realize that it's missing? and they bring him on? later for the lease? or they've probably been through that?
yeah, they've probably been
through 20. they've no clue valley the years that they don't realize it because how often do you have a check that where your spare is? or even if you have one? oh, yeah, never. when you get a flat board, you return your call?
that is very easy.
so that's that was the big, you know, the big scam of what some people used to do. because it's like the best one, like people used to steal easy passes and like, mobile on the go, like, that's the stupidest thing. yeah, there's,
like, you know, you what, are you going to be at the mobile station, like pumping gas and the cameras live? yeah,
yeah. oh, my god. but, you know, spare
that was the most i want to say successful of the scams that we used to hear it from, you know, other companies and, you know, fortunately we weren't, you know,
yeah, cuz you're the owner can't be everywhere,
ya know, and that's the thing. you know, it's, it's hard enough to run a business when you have four walls. i mean, you know, we had, you know, before we, you know, we sold, you know, hundred and 50 accounts, you know, 350 employees, you know, average age of 19 years old, causing trouble or ethic, and, you know, dr was not the highest priority. you know, so it was, it was it was fun. it was a good learning experience. we had a good time.
that is crazy. there were some
funny stories. i mean,
you know, i would have never guessed tires, and rims. that's brilliant.
it's not a donut. you know, a donut now that you have the most of the card. nothing. it's nothing a couple
yeah, like a 12 inch donut. i mean, it's like a bicycle or maybe 100
bucks at most. and then you got to carry around steel. yeah.
yeah. but, you know, you can make five 600 bucks. not get caught.
yeah, basically ever, you know, unless a person gets a flat on the way home and they got to fix that day. you know, there you never get caught. i'm surprised it stopped though. i figured that's probably still something that goes on. well, i think less of the car manufacturers are putting full size tires. surely one more room can be cheap because the cheap
for a little sprockets
on the back of me people want more room now. so you know, i think the fiit of full tyrants takes up too much space. so now they don't. wow. moved away from it.
i am so mind blown right now. that is so i mean, look.
smart, man. smart.
crazy. it was funny, though. it's always good change. people talk you always get someone still 78 cents. and oh my gosh, trey, like really? you know, just
you know how much money
you have sitting there? well, you
know, you don't get it. i went to taco bell yesterday.
it was $1 78.
that's how i know. was there no change there prior? no, i clean my car moments before i got to talk cobell and nobody has been in my car. otherwise. what do you do when that happens? okay, here, come here, and i'll give
you the 78 cents, you know, what it is that it's you know, we were essentially a staffing company. so client was the restaurant that all the office building, you know, so it was never your decision. because sometimes, you know, if we did a high end steakhouse, as our client, and it was a good customer that was complaining, you know, the business owner would be like, you need to take care of this, this is my top client is my, you know, this guy has three floors, my office building, like just figure it out, you know, it was like, you're always kind of playing
chicken hands and making me laugh. but you know, which, you know, it always was never, you know,
we were always the loser of this always, always, but it wasn't just like, where, you know, i had the building is mine, and i can make that decision. so you can be mad at me or, you know, and we were always fair, you know, someone left, you know, a catering or a wedding or something like that. and they called up and they said, hey, you know, my back, right, you know, quarter panel, or the bumper was dented in and we know that there was another car that had a front, right, you know, then then paint, you know, like, we knew that the two are together. sure. you know, we were always fair that way. but sure. there are a lot of other companies which is like you left your problem, you know,
funny you say that because things were just like missing key sure is you know, these guys these to get in cars with other keys and they fall out of pocket. sure, you know, or they missed some keys on securely that was that was like the biggest shock you know, but now missing keys cost you more than all yeah, you know, oh, yeah. keys are crazy expensive. because like i said before, you know, it's not just the car key that usually on a key chain. if you you know, if you you went to a wedding, you know, 20 miles away from your house, your set of keys, edge car, your office, your house,
everything so now you go
okay, well, i need to get home. but how do i get into my house? yes. you know, not always you know, if you're with your girlfriend or your wife, sure, fully they have another set where they live somewhere in your property. yeah, but then, you know, none of no one ever admitted to that. they always wanted to say i want to be reimbursed. i want it you know, i need a car home. i need this. i need a locksmith, you know that. most people weren't very forgiving. i guess if you want to call it or saying all right, you know, have something home you know, i'll make it work. you know, they come up great. you know, just get me home. i want to get home. okay, you know, yeah, some people were like that most work.
so yeah, some people some people
it's like the exaggeration i 200 keys on my keychain. like what he was super.
you a janitor and fake time? like, why do you have so many keys? and where do you keep them when you're like doing your daily activities? no, you
don't understand that key was given to me by my grandma's grandma, grandma, and it had diamonds, skeleton key
this is the key to the white house and you lost it. from 1945 some people were crazy. oh my god.
but i'd be crazy to i mean, like, you know, the last thing it's, you know, midnight, one o'clock in the morning, you want to go home, you have a babysitter you have you know, all the things going on people are in people's lives to then go oh, certainly, you know, we lost your set of keys, you know? okay. so that's always you know, so that was fun. you know, that business partner. so yeah, i call i call my apartment, man once in a while, mike, give me some good stories.
so so it's actually funny bring this up? because i've actually because i wasn't valid once. i think about this. and i'm like, what if was the keys and like, that we worked with? i don't think we lost a single key. we had extra keys, actually, at the end of the night, i guess, because people just didn't come out. and, you know, they went oh, yeah. so. but now i just give them the electronic key. and i keep my key ring. i
don't trust anybody with my key ring that key rings my life. well, the problem now is, is the fact that everything is you know, you don't need to put a key into anything, right? oh, yeah. a lot more. now, people go into the restaurant go into wherever they're going. like in the city, it happens a lot. you go and you pull into one of these garages, they give you a ticket, you're a line of four cars, and you just walk you know, and go and then all of a sudden, you know, 15 minutes later, you're like, oh, crap, i took the key with me. you know, so that cause like sitting in the garage somewhere. you can't be moved because you took the key with sure. that's more of the problem that that they see now. yeah,
well, my car beeps when it when the keys out of it never closes completely. some something happened one of the guys in the firehouse actually, i guess something with his car. he started the car with it just like a weird series of events. so his kitchen window was overlooks his driveway and his car was right there and the key was sitting on the kitchen window. he thought he had a kid in his pocket. open the door all the way. turn the car on the car sensed the key was like close enough to start the car. got in the car drove 12 miles away. turn the car off. start again. he's like,
what? like how did the car? like, first of all, how does the cars continue
there's no key near it? like, i think i mean, i think certain types of cars. yeah, just to get them going.
yeah, really fun.
and what is it just going to stop in the middle of the street?
bullshit big four. yeah, it should like slowly power down. it should be able to drive, you know, five miles an hour after you get, you know certain distance away. no, tried it. well, no, i got it. well, that's what that's what i thought of it. i haven't tried it either, actually, now that you mentioned that i mentioned. but i was like, he's like, dude, i'm like 12 miles away, like now i gotta organize somebody to drop me off on my keys. or i got to take an uber there. and then uber back to my car, my car at 12 noon. you know, so like, i was drinking all day.
like, this is weird. it's pretty funny.
now you went right from
owning a valid company into payroll? did you do some things in between?
yeah, i got after the valet i got into credit card processing, initially, but with a more concentration. and then like the pos systems? sure. from there, you know, i quickly learned the the credit card processing game is a very murky business. oh, yeah, very confusing. now, building good. relationships is very difficult, because it's just very competitive. there's a lot of room for misinterpretation and a lot of lying, because it's not straightforward. yeah, you know, there's so many different rates that exists, so many different credit cards, that most businesses have no clue why they've been charged, what they're being charged. and, you know, i started to kind of quickly realize that, you know, turnover was something that you had to deal with. and the only time the client would ever call you would be, you know, my terminal stopped working, someone came in and offered me better pricing. you know, so there's really no way to build like relationship. so like, from there, i kind of said, you know, what are some other products that we can kind of keep a relationship been a sticky kind of process? sure. so we started to do more regarding the pls system and, and doing more and like the hospitality restaurant sector, that we did that. and then, and then we did a joint venture with a payroll company, because i said, you know, payroll is one of these businesses that you're able to speak to your client on a weekly or bi weekly basis that isn't negative, it's not, you know, they're not calling you to complain, like most businesses, you know, if, you know, normally, where do they calling, they need something, there's something wrong, they're adding an employee, you know, with, you know, with payroll, it's just, i need the process, i need to add an employee and you don't report, you know, it's, you're able to build a relationship. so, so we kind of said to ourselves, like, let's test these other markets and build this, you know, bigger company, that can really hone in on, you know, building good relationship with the client. so we did a joint venture, and that's actually where where i met my partner, today, mike, worked at this particular payroll company, you know, we started to have some successful with it, and we kind of said, let's just do it, you know, ourselves. so we, you know, you know, we had two other partners, you know, in that business, and we built out the payroll business, and it's, and it ended up being the biggest portion of our business, because it's also straightforward, you know, if you show up, pay 20 people, the cost is x. and there's no real, you know, opportunity for other people to come in, and like on the merchant processing side, show up to say, well, i can save you 200, i can save you 400, i could save you save you 1% or whatever. and then all of a sudden, they get you into a contract. and then all of a sudden, you get your first month's bill, and it's the same or sometimes more sure. and now you go, oh, crap, i made a bad decision. heroes like straightforward, you know, these are your quarterly, here's your w tues here, if your loss, and that's it, and it's like, and then that's the service and the relationship that keeps them joy. it's not, you know, we don't sign anyone into contracts and stuff like that. and then, you know, then that business, the partnership i was in, i wanted to, you know, we all kind of had different ideas of how we wanted to kind of run the business. and we're going to specialize in, you know, since my background was in the merchant processing, the pos is, i did a lot of stuff in the hospitality sector, olga, and i just really liked that business show. you know, my partner today, started premier about in 2015. and we always stayed friendly in the marketplace, and always kind of ran ideas by one another. and then once i was looking to kind of do some things, my partner mike, he was also very heavily in the, in the hospitality business, his family was part of a restaurant group when he was younger. so he kind of understood what it was like to be on, you know, that side of the table. and then, you know, kind of my experience and understanding the inner workings on the technology side, just the knowledge is a big part of it. yeah. so, you know, we kind of came together and, you know, you know, the, the other partner in the business, stacy came from a payroll company that just did hospitality. so she was, you know, she had knowledge that superseded anybody in the industry. so, collectively, we were able to, you know, go out and, you know, really go after a big hospitality market, i mean, today, it probably makes up about, probably about 70% of our client base.
you know, and it's, and it's been successfully because, you know, we meet with clients, and, you know, we go up against other companies, and, you know, they start talking shop about, you know, having people in the kitchen, cash payments, all the, like the little quirks of running a restaurant and the people that work within our restaurant, and we hop right in, and then you know, they come in, and they go, oh, i have a, you know, a total pos system, i go on, you know, i know, these reports, i know this, and all of a sudden, they kind of step back and go, wow, these guys really know my business niche. and yeah, so i saw that, it would make sense. and, you know, and we always say, like, you know, we just don't do restaurants. but, you know, we specialize in, you know, handling payrolls, where people need help, you know, a lot of companies today, they kind of push you towards, using their portal, you input the payroll, you add the new employees, we kind of say, like, no, send us the info, let us be your payroll department. sure. because essentially, we'll make sure that the information is getting, you know, added correctly, don't get in week out, you'll have an extra set of eyes, making sure that it's, you know, the process is being done, you know, the right way. so, you know, and just coupled with all these other things that small businesses have to deal with day in and day out, you know, cost of, you know, minimum wage going up, you know, how's that affecting you guys? the cost, the minimum wage going up? you know, it's affecting us, i guess, i want to say, like, you know, you can usually see a certain growth rate, you know, amongst clients, and it's not just the hospitality, its manufacturing, you know, my, you know, my father owns a business, in the manufacturing, you know, space in queens that, you know, they manufacture window treatments, so, blinds, bedspreads, you know, anything, you could kind of put on a window or a bed, per george, they handle a lot of high end residential, but mostly commercial, you know, in the city. and, you know, his manufacturing facility is sewing cutting fabric. sure, you know, and a lot of his competitors are on the other side of the water in new jersey, where, you know, minimum wages between eight $9, you know, oh, really, that's what it is at 15. so, you know, so overheads just hard, it's just, it's tough, you know, especially when you're competing, you know, at least, you know, the restaurant go we're all in this together, you know, you know, we all have to pay people the same amount of money granted, you have a lower minimum wage in long island and westchester than manhattan, but collectively be within your area, you're competing against the same but sometimes on on these manufacturing sides, it's a bigger problem for oh, yes, you know, let's use the city. for example, if you know, there are companies on the other side of the river, that, you know, can pay half almost what you have to pay for labor showdown, that's just the entry level person. so it's not just, you know, people think like minimum wage keeps going up. but what it also does is it creates this, this problem amongst the people that are new to a business that have also been there for five or six years, you know, if you know us a restaurant, for example, if you come in and know nothing, and you're going to wash dishes, sure you're getting paid $15 an hour, but if you're a line cook, you know, that has skill experience, and you've been there for five years, you know, but you might have been making six 16 $17 an hour. now you got to raise that guy up. also, chuck. so it's not just the minimum wage, it's also now you know, can you afford to pay that guy?
yeah, can you afford and overheads most of the costs of restaurants,
so it's not just increasing the minimum wage is that you now have to have this separation amongst the people that have been there, you know, with because are you going to pay the dishwasher that just started yesterday? 15, and then also the dishwasher that's been there for three years. 50. so, you know, you're going to create this like, animosity amongst, you know, like, an almost peers, you know, amongst the peers. so it becomes it becomes tough, you know, i think, you know, it's just one of those things, hopefully, you know, new york is kind of leveled off that, you know, it's hitting this $15 stop. well, right now, it's on the scale, short stopping, you know, the rest of the counties in new york are still on a scale that's getting up to the 15 sure.
do you work with any restaurant donald tippett?
know, we all of them still that we work with? do have tipping? i mean, that's, that's been a hot topic. and i know that, you know, there's some legislation, you know, in the works right now, possibly, you know, removing.
i'm out of the restaurant industry immediately. yeah,
it's just, it's tough, you know, how much can you charge for cheeseburger, you know, like, that's what it comes down to, you know, wanting to see it. you know, you can like, you know, like i said, you go to get a burrito, you go to get any of these items. you know, you go, how much am i going to pay? you know, like, you think the minimum wage, yes, the minimum is, which is going up. and that's good for people that are in that, in that, you know, position. but, you know, does it make sense, if, you know, if i was making 13, and now i'm making 15, but everyone's taking a slice of pizza from 250 to 325. just, you know, it's just, it's all everything's going to move along. it's gonna buy less pizza. yeah, well, you're, you know, it's just going to cost you your net. net is really just the same. sure. you know, the only one that's really making money out of it is the government because they're charging more taxes, more sales tax, and, you know, at the end of the day, that's, that's where always, you know,
all the money goes, and then they spend it on dumb shit. yeah. so,
you know, but i think with like, we were, we were chatting before, just about the technology, especially in the restaurant space with companies like, you know, grub hub and uber eats and you know, so you have these companies now that are giving some restaurants the capability of expanding their their reach and you know, offering a service that was never offered before sure to have delivery and takeout but
then there's devil's advocate, like you said, you're waiting on line, three people in front of you three virtual people in front of you, you know, or restaurant you know, restaurants are not think the better example because friday night, if i o'clock,
six o'clock, seven o'clock, every restaurant in the area is packed to the gills packed. how do you you can funny, like the fine dining where there's a kitchen, and there's a back of house, like you can hide it better. but you know, i think the increased popularity of the quick serve restaurant that used to have the chappelle days, the most sure, you know, you had a Harrison, the pioneers of where, you know, you go on air as time has gone significantly longer. yeah, because you're standing in line. and, you know, usually it's like, it's like being in a cafeteria almost, oh, yeah. you know, you know, who's in front of you? who's not, you know, now, you know, with this curve ball with the online delivery and ordering services. you know, like you said, there's there to be eat virtual people in front of you in line, you know, that creates, you know, you know, the bottleneck.
oh, yeah. tremendously. know. and
that's, you know, but at the same time, it's, you know, you can say, well, those are a people that may have would have came in and would have been online, but what they have, yeah, that's, that's always the case, you know, like, even like, with starbucks, like, their big thing with their app, you know, they did a study of where, you know, they wanted to increase the, you know, the customer experience, and, you know, how, how many times have you been in starbucks at like, three o'clock, and there's some, you know, some girl in the, you know, in line, and all of a sudden, she goes, i have an order from my office, and she puts like, eight orders in and oh, yeah, you're just like, yeah, right. yeah, come on, you know, so, you know, so there's different ways to look at it, they looked at it as and they were like, i'd rather put that order in, before you even come and we can, you know, start getting it ready. so at least it doesn't create this bottleneck of of a line. sure. so, you know, there's so many different ways to look at sure, look at all these situations. but, you know, like i said, like, i read an article the other day that, you know, like, mcdonald's and taco bell, you know, the utilization of these uber eats and growth hops have drastically increased, you know, their revenue and profit because of the end of the day. people don't want to, they don't want to get up and, you know,
my accountant will order a starbucks starbucks drink to his house. i'm like, dude, to go somewhere for time to go get it. i'm like, can argue, you know, yeah,
you know, and you talked to a lot of, you know, restaurants, you know, weather plays such a factor in the success. oh, yeah. you know, and, you know, you can always, you know, a lot of our clients and, you know, we talk with a lot of our businesses on the restaurant side and kind of get insight. they say, like, you know, a snowy saturday in january, can like crush their year. oh, yeah. you know, it's just did the restaurant i work at.
that's exactly what happened. he goes, he goes, we're already on track to make 5% more this year. i know what he goes snow. exactly. no snow. he goes last year, he goes, i checked. major blizzards we closed early one day, we opened one day, and there was nobody there. so we took a major loss. and we had staff show up. he goes, i think it was like two or three days overall, that we had, like, record low numbers, like a couple hundred dollars i to $300 to the day, being their manager gets paid employees get paid probably at least one or two servers making, you know, server still only make 750 an hour, you know, on an island, you know, if you get tipped, but he's got an hour off. so you gotta pay. oh, yeah. or you got to pay that. then you got step you got kitchen staff, you gotta prepare in case people show up. you gotta have one or two people that are making $15 you know, they have to make some kind of decent money, that it makes it worth them coming to work. plus, you gotta have a prep person. you know, maybe you can get rid of your cooks person. but let's be realistic here that cooks person probably drove in with somebody else that works there. yeah,
you know, you know what it is? it's also is that there's such volatility in the weather, meaning that you know, sometimes these, you know, the weatherman and you know, the newscast. they overhype. they under hype, so sometimes they'll close and then all of a sudden, there's only, you know, three inches of snow, you know, and when they when they originally forecasted. 12 so sure, you know, so you get that a lot. awesome job. no, but you know, whether it does play a factor and i think, you know, even with rain, you know, now with these delivery services is that saying, hey, you know, like, i did you know, i live you know, i live in oceanside. and, you know, sometimes me and my wife we did, uber eats with like frank steak house, you know, sure. you know, we got a porterhouse for to delivered to our house, because it was like raining on saturday night, but we still want to eat something like shorter than you know. and, you know, we didn't want to go out and you know, we got a babysitter do we not? like when we you know, whenever was the day that you would go to, you know, a high end steakhouse and get delivered. you know, i actually it's funny you said it, you know, because we're being offered
what we're talking before
about it. i was like, i wonder if anybody gets like peter luger stakeout. like steak to go. yeah, yeah. and i mean, you know, sometimes they go off the quality of the steak. i go, i mean, i've done it twice with them in particular, you know, and becomes tin foil thing, you know, everything and it's still super hot. you know, what's nice about also is that you can track you can see, when was it prepared? when was it picked up? where is the driver joke, you know, the biggest problem and you know, and i joke with, you know, my business partner, my wife and saying, what was always the, you know, what was the biggest annoyance about delivery? again, anything? no, no, it doesn't even know where it is. you know, you'd how many times did you call a this has been a from
pizza hut started the revolution.
you know, the pizzas getting cooked? and i not
only pizza, actually, i think pizza is disgusting, especially where we live. but i'd i want to pull it up pizza house, you could see
delivery tracker, people made fun of them saying like, there's too detailed, you know, every little instance. no, that's what people want. really. and, you know, how many times have you called somewhere and says, where's my order? oh, it's on its way. you know, like, all right, but where, you know, it's like the same essence of what uber did to cabs. it's
before somebody tells me it's domino's pizza tracker, order placed prep, bake box delivery. like goddamn the only thing they're missing is gps location on that site. i think they have it. now they do. yeah. like that's crazy to think of. they used to have if you didn't, if they didn't get your order in time, they would give it to free
people in minutes or less.
so i actually add a friend of mine who worked for domino's, and he goes, but you get people that ordered 25 pizzas, there's no way on god's green earth, we're heading out 30 minutes. and they wouldn't bitch and moan. intel we gave it to them for free. and they said we can't do it for freeze your ads. the reason why i bought from you guys is because you said you'd have to mean so they will play the game. no said they were taco bell and you know, back in the day and burger king and mcdonald's they would all have like, you know, take out what is it was a two minutes or less? you know? what dr. two o'clock? yeah, and they would have to run a clock and people would just order such an exorbitant amount of food. and they would complain until they got their food for free. you know, it's there's always gonna be somebody cheats the system. but it's just crazy that like, you know, you know that you're going in cheating the system, you know?
yeah, you're never gonna wish.
yeah, the guys that get this the keys.
to set this key. i had a key on there that was forward from gold from the mayan empire is key is invaluable. i want a million dollars for
my lamborghini key was on this key rack?
do you understand how much my lamborghini he is? sir, you don't even make enough money to afford you don't know, it was given to me by my uncle, who is
a millionaire. and you only have one key and it's all the keys that he carries on
to tony god. for
dude, it's great. you know,
it's kinda like the uber for food. and i've read a great, not a great article, but i saw a great picture. and it was like the most successful people in the world and what they created, versus you know, what was already pre existing. so like, facebook, didn't create anything, their entire product is their customer, you know, uber, they don't have drivers, they just have, you know, they don't employ drivers, they pay drivers, but the driver has to sign up and work for for them. and if they get work, they get paid. you know, it was like, you know, doordash you know, same thing, you know, they find people you know, hey, an order comes in, you get paid you know, an order doesn't come in, you don't get paid,
utilizing the independent contractor,
outsource mentality. but that's what we all do, though. even in business. it's oh, yeah, so many people who has a bookkeeper that's in their office anymore, very little very loud source than the more efficient and it's more cost effective.
you know, it, you know, although
everything's becoming outsourced,
you know, it just makes it easier. and you go, you know, they're good at what they're doing, you know, why have the resources and granted yeah, if you're big enough, and you have, you know, the need mix up. the vast majority, you know, of companies,
it would benefit them to outsource for a lot what they do
for most of what they do, even if it's not, let's say it's financially slightly more expensive. it's going to save time, it's going to save julie from walking around the office, the standing of the water cooler for an extra 20 minutes or 30 minutes or an hour a day. you know, i tell people all the time i go out my goal is to build a company where anyone can work remotely like yeah, i want to have like in person interviews in the whole nine. but like after that, go away. i don't want to hear why because
they don't want it is like anything else. as long as you get the work done. do whatever you want. so i think the mentality that you know, that we have, you know, even at the office is that, you know, there's no set hours, there's no like week to the bell rings at five o'clock to go, ya know, if you're done for what you need, come and go and your
job, you know, let's say you're slacking, you're an adult.
yeah, we don't, there's no need to micromanage is knowing you know, that you all know what you to get done, we all have the same goal and you know, the same mission of, you know, taking care of our clients and, you know, providing a great service and, you know, it's 437, and everything's done and go what are you going to sit around for 22 minutes, like,
dad used to drive me nuts. i have worked in jobs, where it's like,
a lot of people do, and it's just,
you know, it's like office space. it's like, sitting there watching the
clock, you know, what do you say, you do here? it's it really is it's kind of crazy. and the fact that like, you know, yes, there's always work that can be done, you know, i'm realizing that more and more as i own my business, like, you know, i went to this bar across the street, almost. and you know, i went there for like, the third day in the row. and i'm like, you know, i have friends that just works here, you know, i'll go support them, whatever. and my girlfriend's like, oh, you're going to momo is again, i'm like, yeah, she's like, it's like you had work to do i go.
so hard for me to explain. there's a
there's a dump truck loads of work to get done. there's always especially in what i do, there is never a day that'll come that says, you know what, i can't improve my seo anymore. i can't make any more posts today. there's just there's always something that i could be doing. you know, it's all like a construction job where it's like, all right, how's this belt, we're done. you know, there's always something to be doing, i'm like, i'm not gonna sacrifice my life, to work, you know, i've worked to live a good life, i'm not gonna sit here and not enjoy it, you know, that's not going to enjoy my job, you know what i do for a living, but that's, you know, that's the best part of owning your own business short than you, you know, what you put into it is what you get out of 100% you know, we spoken about that before. it's just, you know, it's it's tough in the beginning, and it's grinding and building, you're sacrificing you know, but then there's the days like like today you know, like after hero probably had on earlier i'm gonna you know, my doors got a table game. sure, you know, normal flowers in the city. you know, i'd be missing those games of course when it's you know, people say oh, you know, sacrifice you know, but you know, there's got to be a time when you enjoy it kids grow up
fast you want to you know, you're able to
i tell people all the time i go i have no kids. i have no real bills. i don't have a house yet. like i have to now's the time for me to focus 100% on growing
management like i you know, you know, i when i go home, i try to be home for dinner, you know, at least four nights a week job you know, otherwise you know, not networking or doing stuff so have events, you know, but then you know from that 530 to 830 be with the family bath time with kids the bed, you know, once eight, nine o'clock comes, you know, sitting on the couch on the laptop, you're talking to the wife you know watching tv, but i'm also doing work you know, i'll send out emails you know, do those things it's just have that time
just like that's tv makes no sense to me i don't understand tv at all
i you know, there there are shows i like and you know, things that i watch you know, a big background noise you know, exactly, you know, just there so because otherwise it's like just to sit there it's like it's like being at work so it's like just concentrating on it. you know, but you know some people are
addicted. oh, are you sports fan? like crazy die harder.
i like you know, i'm a big you know, mets jets fan so you know long long time suffering so
i got a buddy of mine it's funny you say meds he's a mets fan. die hard. we have a name for him in the firehouse mr. met and everything is cars mets you know, from the steering wheel to sunglasses to the pin striping on his car. everything is mets mets. oh, he's dead. he watches every game he's watched every game like ever that the mets have played and he could and and to give them kid kudos the kids got a like photographic memory you you call play out or like a home run is like, oh my god, i remember pitch that and you know, the whole spiel and like, you know, like, do you understand how much time
like if you use that memory and that knowledge to actually like good use,
like yeah, you could probably be will settle for a millionaire not a billionaire, but like millionaire you know, and the other thing that doesn't that that really blows my mind is these people with these incredible talents like him that could just recall anything that happened in a mets game ever. start a youtube channel, start a podcast, you know, like, turn that into something. you know, there's we were talking about was it might have been you were kids are watching other kids open up get like a toys, toys,
you know, they have
that they already own like they already have played with them, but they'd rather watch another kid do it, you know, start creating something like that, you know, it doesn't have to be a podcast, it could be a simple youtube
channel. i mean, the kid now like, you know, that's the most famous youtube kid or the ryan's toy review. you know, my kids watch it. you know, he has his own nickelodeon show. now he's got his own brand of toys. and you know, if you look them up, i think is estimated earnings ratio with $20 million know, off of youtube and how he started brian's toy review. opening toys so toy companies we just sent him toys to open on youtube.
brian store review net worth? holy $22 million how old is this kid? like eight? oh my god.
it's got youtube channels. i know cuz i got a six and a three year old at home. so on.
ryan's first video was published the 16th of march 2015 when he was three years old.
oh my god. so he's seven worth $22 million . doing about 20 million in revenue a year and increasing because now he has with zero over like
zero overhead. maybe we paint a video on it? yeah. oh, mama, dad were for a seven year old. don't talk about the world is changing. you know, it's crazy. you know, i tell them i tell my little brother all the time i go jack, why don't you twitch? and twitch is the video game streaming service. because i you know, i don't really, i don't like it. i go, you're good at video games. your funniest could be you make jokes all the time. like, why wants to turn on a camera? oh, i can't do it. i can't do it. i'm like, you know,
is i was having this discussion with with my wife, you know, my wife, spanish, you know, and, you know, she we live here on long island, which is very, you know, i want to say non
diverse from video. now, you could say that
the rest from from the queen's where she grew up, and you know, but we were saying, you know, i was also you know, reading something that, you know, so many of these kids now they're watching videos of all these different cultures, you know, and different, you know, whether it's japanese, chinese, african american, why short, all these, you know, and they're being exposed, which is pretty crazy to think that the way that they're being exposed to these different cultures and, you know, groups of people are through youtube, you know, like ryan story few weeks, i think half asian have you know, and it's, and then there's other shows that they watch, you know, that have people speaking spanish and chinese. oh, yeah, he's things that, you know, normally a seven year old 1520 years ago, it's like, we go to elementary school you're exposed to oh, yeah. yeah. so i think, you know, there's people have this discussion of is it good, bad water, youtube watching these things, you know, i think
i turned on netflix. so the james bond series just got pulled from netflix. and i was in the process of trying to get through all of them. and i didn't mean i didn't make as much of a dentist i wanted to, but i still did a deal. i think i watched it, i like five or six videos. and the next thing that came up was street food.
and i'm like,
if i was bored, i would click on it, learn about other cultures. i love learning about other cultures eat, i think it tells you a lot about like, the geography of the land, and like what you expect from these people. and you know, they're not eating, you know, $200 porterhouse steaks from from, you know, peter lucas or something like that. and i'm, like, hold like, i haven't watched it yet. but it's just, it's, it's incredible that like, you know, we have, we have youtube, which is an incredible thing. and that now we have netflix, which is producing all this stuff. and i met a guy who worked for netflix in japan. and he's like, always, like, we make just japan only videos. and i'm like, what? he's like, oh, yeah, everything i work on is just japanese content for netflix, that can only be found in japan. that's what netflix is. i think without their original content, i
think they would be out of business. i agree. you know, what movies and what distribution sucks? now it's hard, you know, they don't have any good. like, i only go on to netflix to watch original
realism. what do you use for everything else that hulu?
well, either ondemand you know, because the cable networks have certain stuff, or, you know, you can buy? you know, it's like, yeah, most of these movie channels have certain things that you know, that you want to watch. i just think, you know, either hulu amazon prime, you know, if you want it to go that route. but i think netflix, you know, their original content is really the
phenomenal. yeah, it's phenomenal. and, you know, thankfully, they're the first ones to
you know, kind of like uber's they're the first ones to the to the game. you know, they were the first ones to for the digital era, the first ones to creating their own
content, and the slowly creeping prices.
oh, i just got my notification of that turn. i opened my netflix thing. we're going to be but are you okay, with a with an increased price price for netflix of like, 1599 i'm like, i don't even know what i'm paying now. but okay. 799 when started?
oh, yeah, yeah. and i'm like, oh, yes. well, you know, it's,
and i'm okay with that, you know, i think we're going to get to a place where people are going to have those cable networks. i think tv is dead or dying quickly.
because, you know, other than live sports, and events, there's nothing that you really need to watch maybe the news for whatever the news is worth nowadays, like, you know, not what the guy you know, guy running the place, but to hear about how someone is so skewed or,
you know, it's so skewed and and yeah, and i'm not saying that, you know, what he's saying is doing is right or wrong. but like, you know, you hear about it on the news from whatever news source and then you go online, it's,
you know, totally different story down as you go cnn, fox news, and it's like, you're in two different countries. oh,
it's crazy man. you know, some
guy was joking with me. he goes, i don't watch either of them. usually, you know what news i watch. i watch the bbc because i feel most
honest viewpoint. i've heard that too. actually. there's actually people that their job is to rate what news provider leans what direction and what, who actually has the most true news. youtube is actually starting to pull videos that expose honest things. and this is like going viral right now. where things that happened in 911 are starting to be pulled back because they don't want the people to know what happened. 911 like, you're like this illuminati type stuff going on.
it's pretty crazy. when you think about it, like you were saying before with the amazon just to be able to pull and pull what you see and what you it's
that amazon think freak me out like, but even like the stuff that you see now, even with, you know, with the content, you know, you go on to a web page or you see something, and then you're on your computer two hours later. and there's a sponsored ad related to
google's, let's say on our devices, right now, i promise you this
because you're not typing everything and not searching every job, whether it's through the alexa or the google home, or the facebook device, says listening
famous video on youtube. and he goes, he goes, watch, i'm going to hold up this piece of paper. i don't even have the animal that could do this. but i'm going to hold this piece of paper up. and then i'm going to talk about google format. i mean, i'm gonna talk about the item on this piece of paper for about two to three minutes. and we're going to see what happens after i restart google. and it was like cat food or something like that.
and it's like,
it's having an imaginary conversation was what hey, babe, did you buy the cat food? this that the other thing? you know, he's like, all right, you know, close out google. let me reopen google and, and now it's kitty cat food, kitty cat food, plush toys for cats, you know, all these different and you're like,
i'm on and, you know, on the other side, i guess, i guess the pro side of it is that i don't mind seeing things that i'm actually interested in. it's just it's a little weird. i think that's what everybody's gotten. i don't want to see things that have, you know, no relevance to me, jordan. so, you know, i'm like, i don't mind the fact that they're, you know, utilizing that information when i'm searching or i'm looking and, you know, to buy certain products, you know, but it's crazy, you know, you know, on the same side is that people also want to search secretly and you know, and not
get found and stuff like that i'll
be found and not get, you know,
google incognito. guys. that's, that's the money maker right there. but
it's pretty crazy with
that, though. it's it's tracking. you know,
when that thing happened with alexa.
i'm like, i had a holy shit moment. like, that was probably my first time in the last five years that i had, like a i'm not in control moment. you know? yeah, my wife. and it was the weirdest thing. so i'm watching netflix, did a movies going? and all of a sudden, alexa starts spinning around with a yellow ring. and it's like, not connected. you know? i'm like, hey, alexa, you know, wake me up tomorrow morning at like, 730 in the morning. and she's like, we're not connected. we haven't gotten one in my house yet. oh, so she's like, oh, not connected the internet. and i'm like, that's kind of weird. so i restart my wi fi. you know, 10 netflix stops. you know, wi fi kicks back on. netflix starts again. alexa, still spinning around with an arm drink? are you hello rick. then i'm like okay, let me go in the alexa app maybe something happened i maybe read power surge whatever maybe sometimes, you know happen won't even let me sign into my alexa account because you know, owned by amazon. because my account was locked. so i can't even set it up again. to use it.
there's people that have their entire house rigged with certain brands, whether it's apple, google amazon, or whatever it is, and they're only making more of those products. you know, what if your front door was opened by amazon
terminator longer you do?
i like i you know, people people always ask me like, you know, are you are you in favor of the human race of the machine race only machine race they're making our lives a lot easier. and that was a moment when i was like, i don't know if you know, and i love technology. don't get me wrong and working. i worked on it for years for them like maybe we need to pump the brakes a little bit so we can get a look at the bigger picture here.
you don't realize it until something affects you.
oh my god, it's only a matter of time when you know amazon has don't you know garage door openers and you know, drinks you know, ring doorbells and ring doorbell even made by amazon or was made by somebody else or you own it. they bought it. amazon? yeah. so like, you know, wait till your locks
million dollars. really?
you want to know blew my mind? takes cookies. you know those hundred million? holy shit $500 million 500 million.
there's so much money for cookies that aren't even that good. that's
really, they are, you know, everybody's got their preference a cookie. i'm a fluffy
dude. i'm not prejudiced at all. i'll you know that cookies, but they're not that good. you know, me, like i got kids cookies. i'm like, okay, and i have a goldfish that doesn't really matter. you know, you know, you want to talk about a good cookie. there's plenty of good cookie brands out there. you know, but i'm like, and i forget, i compared it to something else. it was, it was it was tates cookies for 500 million. and another major brand. oh, i'm blue point beer 2424 million or something like that. 20 2426 million. i'm like, had a blue point beer go for 26 million, this massive facility and all that contains cookies for $500 million teachers as
their every supermarket
now they weren't
when they sold, they were the distribution channels pretty
big was it really
i just couldn't believe it.
certain brand, that's essentially what it is
no hundred percent, you know, building the brand, the brand, the brand story, it's local, the long island it took off like a you know, took off. you know, the what you know, and for anyone, let's listen to this. if you're a business owner, you're thinking about starting your own business. takes cookies aren't that good. you could start a business and be successful doing anything you want.
it's it's and it's about building, like we were saying before, it's building the brand building image. sure, you know, building the content, because that's eventually what's going to keep keep growing. sure. you know, people are going to, you know, search more, whether it's through alexa and voice and, you know, you want you know, what's going to happen when someone goes, hey, you know, find me local payroll company. what, how is it? where's that going to search? it's going to search the same content. and, you
know, it's funny, you mentioned that i actually just got a software to help companies get found on alexa, google, you know, apple home, like all of these different things. so that way, when somebody says, you know, where if i'm a local seo company,
boom, i show up, you know, and people already are changing, you know, because it's a different set of terms and what you would type short, you know, like, find me is not something that you would just search in google and google, you would just type long island seo companies, you know, you're not going to go to alexa. on ios, you know, like, you know, who is a good
the terminologies channel? yes.
so you got to be able to, you know, play with that as well. sure. so, in terms of the things that are going to be but what's going to determine what alexa gives you because it's not something that you're going to sell, there's going to be paid alexa ads, i guarantee it's gonna be and then it becomes like, how do you get there? how is organic? how's content all?
i'm actually curious. now, if they already exist, i'd be curious to know, do
you gotta go home later and go?
york? oh, yeah.
what do they say? you know, does it give you something or doesn't? or does it you know, today, i mean. and that's why you got to watch amazon now to to kind of dethrone google on search, because that's essentially where they're going to go.
so actually have an interesting concept on what's going to happen with all these platforms, i think that they're going to get too big that they can't move at the speed and rate that people want and demand. so i think they'll always be there. i think that, you know, facebook, google, amazon, apple will always be there. but i don't think we're that far away from them just erupting into somebody else coming along, who can make a phone that's better than an iphone that has sitting, you know, looking forward nine, for example, four nights, not the best game in the world. but it's the most one of the if not the most successful game in the world, why it integrates with everything, you can play it on your phone, you can play it on your your xbox, or playstation near your computer, you can play it, you know, they've hit every single platform, i think there's probably going to be somebody coming up, that's going to get the appropriate agreements, or some good they're going to develop or whatever it is, that's just going to run, you know, through everything it's going to be, you know, if it's not the phone itself, it's going to be software, so that way they can sell, you know, instead of android software, they'll sell you know, robotic software that, you know,
it will it's gonna be like, it's gonna be like an aggregator, almost, like, if you were to compare it to like, a travel website, like a kayak to say, you know, if i'm looking for, you know, content manager in long island, you'll be able to kind of see, well, what's linkedin showing me? what's facebook? oh, yes, whatever. and, like, formulated into
no, they already have those, for the most part, honestly, you know, i should i sell them, you know, to show up in all those places in and figure out where your, your leads, and your customers and stuff like that are coming from
you. so it's just as crazy.
effect, you know, that
things are going to move, you know, somebody might create a better algorithm that google that, you know, might do better, google might say, hey, you know, we're going to pull out of the technology space, we're just gonna stick to being a search engine only company or whatever it is. my other my other thought, too, is people are going to be they're going to be so saturated with ads that you're just never going to compete for, you know, i was looking up last night keyword searches for my industry. the term social media manager goes like 20 to $30 per click, if you google it, that's absurd. per click 20 to $30, maybe that person is going to click on 10 times before their new customer, you know, and that factors into the price that they're charging feels kind of crazy. or you look at the most expensive keywords where they're all like legal related, right?
oh, yeah. yes. this litigation.
personalized personal injury.
oh, my god, you know, 400 bucks.
oh, yeah. yeah, some of these words are
but, you know, their, their, you know, their costs verse, you know, revenue is it makes sense for them. you know, because that could be six, seven figures, even eight figures and revenue verse, you know, a couple hundred bucks for the click whole. so nothing's
a couple hundred, but from what i see, but you're ready. insurance, on average, 5491 per click. number two loans 4428. number three mortgage.
why is this these numbers are
an order. mortgage is 4712.
and then there's credit lawyer donation degree hosting, claim conference call insurance is on the twist software recovery, transfer gas and electricity, which actually i find that one interesting classes rehab
and cord blood.
when you have kids, they take the umbilical cord and
they phrase it and they charge your time i
yeah, i get charged like it was something ridiculous and i pay a yearly contract $50 a year to keep it
oh, so cord blood, you can turn it into stem cells or contain stem cells. interesting.
it's like one of those products that you know they guilt you into something if you don't get any counterbid. you know you can get sick. you know, cord blood of sibling could save their lives. no,
no, i'm not gonna get it. holy jesus christ this stuff is expensive.
thousands i think
yeah. cord blood only 1300 dollars cord blood and cord tissue 1800 dollars
payment plan hundred 50 a year.
my god, i need to keep doing this.
oh, wait. oh my gosh, do you need this is crazy. so there's there's a this is totally not relevant to what we were just starting with, but i'm okay with that. choose a preservation service new clients with how many babies cord blood only. cord blood cord tissue,
select a payment plan. one time payment, six month financing. 12 month financing fit 48 month financing? storage option. that's the story. yeah,
that's what i
am $350 a year. or you could pay for 18 years of storage up front
for $5,000 we're good. save it for a lifetime for $9,000. but they offer us active duty military just
like the big you know,
people do and you know, it's one of those things that never you know, fortunately,
probably. this is insane.
i am so when it comes to kids and babies it's like thing you know, you go
take my money,
you go to buy my baby to buy krim and they you know you get the $200 credit, you have the $800 credit and then you get the 1500 dollar krim and that's being very much money.
are you serious? what is the
most prized possession?
is the absolute best sales on ever.
we do have this $2,000 crib.
what does he do? it's like it's like i always say it's like it's like the parachute example if you're going to go stock skydiving and the guy said to you, you have three choices of paris you give a $50 parachute $100 and a 300. what are you going to do?
shit you're not wrong.
you're under $50
oh my god. i can't believe baby christian that expensive. that's insane. my child sleeping on the floor.
it's more expensive than my bed.
oh my god. it's more expensive than my bed. i spent $300 on amazon delivered to my door by mattress.
yeah, and that's the other thing sleeping on the cloud. they go oh, you can get the crib. you can install it.
or you could pay us a ton of money to certified and
oh my god, that is absurd.
and then your wife sitting there go.
oh, yeah. amazon now has sorry, hear the siren? nope.
amazon now offers to do all the hard work for you. so there is a crazy. so what i found was very interesting, because obviously i'm going to computers and
i was like i wonder like
what a new processor like, you know what an installation will be it's a $200 to put a new pocket which takes five minutes to do you know, i get it you need like it technician there and stuff like that. but like the funny part is it allows you to potentially order the wrong one so that you're going to pay the person to come they're not do the work because they ordered the wrong one because it's like that's the matchup. and i'm like,
that it costs, you know that much money from the computer. i'm building the whole computer, they're just putting one piece into the machine, which is absurd in my opinion, but the offer because people don't know how to do it.
the last thing you want is for the crib to break and then your wife go told you so oh, we should have spent 50 bucks on
yeah, we should have spent $5 million on the caribbean we only spend
2300 on the trip.
oh my god, somebody script you know, the average price in the script is like six $700 i'm curious and see like, what the nice ones are?
and then what about the changing table? the dresser?
they have 3000 to 10,000 oh, wait, hold on. hold on. we're going this is the crib that i
had was probably thousands.
this has just been weather
with a baby shower and stuff like that. hopefully. we had a stroller you know my wife's friends old shipped in and got her stroller was like 1200 dollars. we returned it and got bye bye baby cash.
so we could buy diapers for the next
yeah, but when it's like when a bit you know they have these like bassinet strollers. it's like sure how often you're going to use it. it's not like we don't live in the city. i'm not like walking around like fifth avenue with you know, with a two month old sure. and one thing it's like six months they're not laying in the best in a stroller. no of course not and 1200 dollars.
some people man they just say spend money like
you know, it doesn't guilt it into it. it's like you know, the kid market is you know what you're doing? is your kid not worth that to cheap is like considered unsafe in that in that market.
oh yeah. which is which is totally not true because
i'll complete on fear.
so, you know, it's got a low price tag attached to it. there's 2000 and $3,000 cribs there's
there's there's $5,000 crips
$3,000 criminals pretty soon it's like invisible this one at least
gotta steal a lot of rings
like that right all the way back.
back came full circle. oh my god yeah, you gotta
do you gotta steal a whole lot of tires
complete sets by the way.
this is this my new this is just this is literally just the skeleton this doesn't include anything, the mattress or anything additional with it. this is kind of insane. honestly, i am so mind blown right now that these things cost that much money. i have no perspective in some cases on how much things cost kids are expensive. you know, it's it's absurd. absolutely absurd. but what dude, we're coming across
the hour 30 mark,
after baby grips with this was obviously the podcast if this is where we're going to end.
and on babies yeah. and on babies, babies are expensive.